The Genius


The Genius was created as a character for a print ad for a small computer company about 1990. As there was little money to spend, there was no possibility to get the rights to doing an actual Albert Einstein makeup, therefore the request was for a "wise looking, white haired, wrinkled old man" who would just happen to be wearing a sweater with pens stuck in the neck, much in the manner of a particular nuclear physicist.

Bruce Coscia

Bruce with baldcap applied


Appliance attached and blended.

Painting and hair in progress.


The final result.